Ever agreed to go on a date with someone you’ve never met? Even the best blind dates can feel like a cosmic crapshoot of compatibility. And that’s exactly what guests experience when visiting your church for the first time.
Your congregation might have a great personality. But if you want guests to return, you’re going to have to work on becoming more attractive. And that requires at least three steps.
First, it’s important to understand what it means to be attractive. Much more than superficial beauty, attractiveness is the ability to pull something toward you. It’s allure. It’s magnetism. It’s leaving people wanting more. Attractive churches are congregations that convince guests to return.
Second, becoming an attractive church means avoiding the extremes of indifference and desperation. No one wants to date a person who could care less about your presence. And few people respond well to the romantic anxiety that broaches the topic of marriage within the first few minutes. Attractive churches know how to be welcoming without being either aloof or pushy.
Third, becoming an attractive church requires having a well defined strategy. Even a modest amount of foresight and planning can greatly increase the chances of a getting a second date… which is why welcoming and involving new people in the life of your congregation cannot feel haphazard. Attractive churches have a systematic process for investing money and volunteer hours to connect with guests.
So how should these resources be invested?
If you’re interested in becoming an attractive church—a congregation that excels at welcoming and involving guests—then join us on Saturday, September 26, for the Ohio Conference Annual Gathering in Dayton. There you’ll be inspired with practical steps for investing your resources during the workshop “Becoming an Attractive Church: How to Inspire Guests to Get Involved in Your Congregation.”
After all… love may be blind. But dates should not.
Rev. Adam Long
Lead Pastor, Move United Church, Columbus